Advantage of Mautic Open Source Architecture – flexibility thanks to its plugins

There are many marketing automation platforms out there. Most of them are powerful tools with expensive pricing. They allow building a sophisticated customer journey that leads more customers to your services and products. But among many solutions available on the market, Mautic has one big advantage: it is open source architecture

Benefits of open source

Low entry level and flexibility

Mautic offers very similar features, but what distinguishes it from other solutions is Mautic architecture. Mautic is open sourced. Thanks to that, you can use it for small solutions at a fraction of the cost of dominant market solutions. If you need it to outreach thousands of contacts, you can rely on our platform for this purpose just as well. It is good for small companies as well for big corporations.

Customization

One of the most important advantage of Mautic is that everybody is able to customize it in a way that will boost their business and give a new way to acquire and retain customers. In some cases, this ability will determine whether a company will be successful.

Community of developers

Open source solutions like WordPress and Magento benefit from being open source. Because of that, the community of developers from all over the world improves it almost every day. As a result, Mautic is agile and new features and bug fixes are developed on daily bases. Mautic is growing faster than other marketing platforms.

Belonging of the data

When you use a cloud solution for your data, sometimes crucial and fragile information for business existence is stored on external company servers. Mautic allows you to take control over the data. You are sure that your customer data is 100% yours and you won’t lose it when you stop paying for the service. Full control over the data is even more important nowadays when EU forces companies to put GDPR data protection into their systems. In USA, California is one of the first states that provides similar law that obliges companies to put emphasis on data protection.
Integrations and plugins

The community of developers that develops extensions provides a variety of plugins that allow users to connect to external systems. The number of supported systems is increasing every day.

What makes it even more useful is bunch of builtin integrations that can be easily enabled. In today’s world, exchanging data between systems can be crucial for business success. Most companies use stack of 4 to 8 online tools that automate and organize business processes. Almost every firm uses CRM class systems which are helping them to maintain good relations with customers, so most integrations are related to CRMs.

Here are some examples of CRM plugins:

Pipedrive is one of the most popular CRM among small and medium companies, Plugin built by Mautic Developers

Salesforce CRM is one of the biggest CRM solutions used by millions of medium and large companies around the World – more info

Zoho CRM
Very popular CRM that offers other tools that help thousand of businesses every day – more info

Full list of CRMs supported by Mautic can be found here

CMS Integrations via Mautic plugins

Mautic also offers a connection to the most popular CMS solution: WordPress.

Thanks to multiple WordPress addons, you can connect your WordPress data with Mautic marketing automation – more info

If you are using WooCommerce, you can also take advantage of one of many integrations that are available on internet – option 1, option 2

System exchange platforms like Zapier

Zapier allows you to connect your application with over 1000 other applications without the need of any technical knowledge or developer support. Zaps, which are tiny automatizations Mautic, can be created via web panel. This allows you to connect your Mautic with one of many applications and customize your workflow in the way you need. Full list of Zapier <> Mautic connections.

Builtin API

Mautic offers restful API by design. Therefore, if you want to build a data exchange with a third party system or your own system, this is possible from day one. This robust solution gives flexibility that is essential in today’s world.

Your Takeaways

– Mautic is customizable, because its source code is available to everyone who needs it

– Mautic benefits from its open source architecture building community of developers that improve this platform every day

– Number of plugins that connect Mautic with third party systems like CRM and extend its core functionality is growing rapidly

– Data belongs to the company owner, thanks to which you have full control

So keep calm and use Mautic!
Michal Kurzeja

 

MauticDevelopers

 

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